Life Fitness will supply the globally recognized gym brand with equipment from its Family of Brands
ROSEMONT, IL – March 23, 2021 – Life Fitness has signed a partnership agreement to be a preferred equipment supplier to World Gym International. Under the agreement, Life Fitness will supply World Gym facilities with select premium cardio and strength training equipment from its Hammer Strength and SCIFIT brands, in addition to its Life Fitness SPARC and Arc Trainer cardio products.
“It’s a new world out there, and our iconic past is shaping our vision for the future. Partnering with Hammer Strength and SCIFIT helps us provide the best options possible for our unique set of member demographics and their varied training needs,” said Jarrod Saracco, Chief Operations Officer for World Gym International. “The Life Fitness SPARC and Arc Trainer products give us more diversity and technology to help our everyday athletes achieve remarkable results while having a superior training experience.”
“World Gym has a long history of creating world-class exercise experiences for their members around the globe,” said Frank van de Ven, Vice President of Life Fitness International. “We are thrilled to partner with World Gym to provide their franchise owners and members equipment from some of our industry-leading brands to help bring these experiences to life. As the World Gym brand continues to expand globally, we are looking forward to being part of their continued success.”
Founded in 1976 by Joe Gold, World Gym has a legacy of keeping people fit and changing lives for over 40 years. Now with over 200 locations on six continents, World Gym is one of the most internationally recognized fitness brands. World Gym facilities offer members a wide variety of amenities, from premier cardio and strength equipment to personal training and group fitness classes.