Los Angeles, California – September 7, 2021 – World Gym International, the iconic global fitness brand, has named Adam Kirschman as its Vice President of Marketing. As World Gym’s Vice President of Marketing, Adam will lead World Gym’s marketing and creative teams while driving revenue growth for the franchise network and supporting the franchise development team recruit new franchisees.
Adam Kirschman said, “World Gym helped to shape the entire modern fitness industry. Working with World Gym is a perfect opportunity to combine my professional experience and my personal passion for fitness.”
Lewis Stanton, Chief Executive Officer, added “Smart marketing that generates membership leads and ancillary revenue opportunities for franchisees is the life blood of our franchise network. Adam’s experience marketing franchised brands and driving revenue growth will also help accelerate our global expansion plans.”
Adam is a seasoned marketer for franchised brands, including leading franchise marketing for TBC Corporation, which owns Midas and other automotive brands, Belfor Franchise Group and Neighborly, where he oversaw marketing for 2,500 franchised locations, 4,000 franchised locations, and 4,500 franchised locations, respectively. He also recently served as President of FranchiseHelp.
Adam and his team will help franchisees implement strong local area marketing plans to grow their membership base in their gyms and drive new hybrid revenue opportunities, like World Gym Anywhere. Launched in 2020, World Gym Anywhere is an on-demand fitness training platform featuring workouts and training sessions from the best World Gym coaches, trainers, and instructors from all over the globe. Adam will work with World Gym’s franchise development team to recruit entrepreneurs and seasoned multi-unit franchise operators to open World Gyms across the United States and around the world.
Adam joins a growing team of professionals at World Gym who are committed to ensuring the success of the franchise network. For more information on World Gym International, or to open your own World Gym, visitworldgymfranchising.com.