World Gym International, the iconic global brand for bodybuilding and seriously fun fitness, announced ahead of the FIBO Global Fitness Fair that it is targeting to sign deals for 200 franchised World Gym locations across Europe by 2020.
World Gym has been investing significantly in its franchising efforts over the past several years, which has shown rapid expansion across North America, Australia, Asia and The Middle East. World Gym is now turning its efforts towards growth in Europe; the brand will be kicking off its renewed European efforts by exhibiting at the FIBO Global Fitness Fair for the first time.
“We added 40 new gyms to the World Gym global network last year, including 4 in Russia,” said Joyce J. Cammilleri, Chair of World Gym International. “We see tremendous franchising opportunities across Europe and expect to see even more accelerated growth coming out of FIBO. Europeans love World Gym and have been excited by our unique blend of Hollywood style and seriously fun fitness.”
World Gym recently launched its 40th Anniversary efforts with a celebration at IHRSA in Orlando for its franchisees and partners. World Gym is continuing the celebration at the FIBO Global Fitness fair in Cologne, Germany. Individual World Gym owners in 20 countries will also host individual events for new and prospective members to commemorate the milestone, which will culminate at the World Gym Convention in Las Vegas in September.
For more information on World Gym International, please visit worldgym.com.