an old photo of World Gym team members

World Gym International Celebrates 40 Years of Seriously Fun Fitness at 2016 Las Vegas Convention

World Gym International, the iconic global brand for bodybuilding and seriously fun fitness, capped off its year-long celebration of its 40th Anniversary at the 2016 World Gym International Convention in Las Vegas on September 11 – 14, 2016.  The annual gathering was held at the Mirage Hotel & Casino in Las Vegas, with more than 225 attendees from 13 countries coming together to celebrate all things World Gym, including the 21 new gyms opened this year.

“Every year, we think it is important to bring our franchisees, corporate team, vendors and partners together to find new ways to make our businesses stronger.  As a company, World Gym has 40 years of experience leading the fitness industry.  When the entire World Gym family comes together, we have hundreds of years of collective experience to share,” said Guy Cammilleri, Managing Director of World Gym.  “The World Gym Convention feels like a family gathering where we all support each other and help our franchisees achieve success.”

On Sunday, the event kicked off with an opening session presented by Gold Sponsor Matrix Fitness.  The opening session highlighted 40th Anniversary celebrations around the world and a year of continued growth, with World Gym expanding from 210 to 223 net total gyms in 19 countries and territories.  Since the last convention, World Gym has added new gyms and conversions in Australia, Brazil, Canada, Egypt, Mexico, Taiwan and the United States.

Following the opening session, guests attended a welcome reception presented by Silver Sponsor Twin Oaks, which also marked the opening of the trade show.  At the trade show, World Gym owners were able to meet with nearly 40 different vendors highlighting their latest equipment, apparel and services.

On Monday and Tuesday, franchisees had a chance to participate in different education sessions hosted by Gold Sponsor Life Fitness, including topics like using social media to drive sales, finding and financing new locations, increasing personal training profits, how to approach corporate membership sales, overall industry trends, and a tutorial on the new website and app launched by World Gym earlier this year.

Monday also included a keynote session presented by Platinum Sponsor Precor.  The presentation titled, “Client Retention: Age Old Problem, Brand New Solutions,” was led by Tara Sampson, who showed how to apply best practices from a variety of different customer service industries to ensure member satisfaction at gyms.

The World Gym Convention is also the time of year when franchisees hold elections for the Franchisee Advisory Council (FAC), a group of franchisees from around the world that meet throughout the year to enhance and promote franchise system for the mutual benefit of World Gym International and all of the current and prospective franchisees around the globe. The FAC has helped to keep open lines of communication and ensure that individual franchisees are supported to help their businesses grow.  Each year, 2 new members are elected to the FAC, followed by an election of officers.  Coming out of the 2016 convention, The FAC consists of:

Mike NystenPresidentWorld Gym Australia
Joe TalmadgeVice PresidentWorld Gym San Francisco
Greg TaymanSecretaryWorld Gym Glen Burnie
Wes HodgsonMember at LargeWorld Gym Canada
Lee RobertsMember at LargeWorld Gym Fulton
Jon DavieMember at LargeWorld Gym Australia
John CaraccioMember at LargeWorld Gym Taiwan
Michael SanciprianMember at LargeWorld Gym Taiwan
Pam TraderMember at LargeWorld Gym Millsboro
Steve TraderMember at LargeWorld Gym Millsboro

The FAC also hosts two events during the convention, including a reception for all World Gym franchisees, made possible by Gold Sponsor ABC Financial and a breakfast for FAC members to discuss upcoming business, provide feedback from franchisees for World Gym International and elect new officers.

The event culminated with the annual awards gala, where different leaders and gym owners are recognized for their achievements.  The awards were presented by Gold Sponsor Freemotion and included a spin bike giveaway from Precor.  The accolades given out included:

Best Social Media MarketingWorld Gym Taiwan
Best Public Relations CampaignWorld Gym Tijuana, Mexico
Best Charitable InitiativeWorld Gym Kansas City, KS
Best Overall MarketingWorld Gym Australia
Best Rebranding – USAWorld Gym Merriam, KS
Best Rebranding – InternationalWorld Gym Tweed Heads, Australia
Best Gym Design & Branding – USAWorld Gym Texas City, TX
Most Improved GymWorld Gym Ashmore, Australia
Best New Gym – USAWorld Gym Oxnard, CA
Best New Gym – CanadaWorld Gym Niagara Falls, Canada
Best New Gym – InternationalWorld Gym Heliopolis, Egypt
Best American GymWorld Gym Pacific Beach, CA
Best Australian GymWorld Gym Burleigh, QLD
Best Canadian GymWorld Gym Rosemere, Canada
Best Russian GymWorld Gym Sterlitamak, Russia
Best Taiwanese GymWorld Gym Taichung Chongde, Taiwan
Vendor of the YearMuscle Up Marketing
Most Inspirational MemberFrankie Timmons, World Gym Millsboro, DE
Longevity AwardWorld Gym Westchester, OH
World Gym VisionaryJohn Caraccio & Michael Sanciprian
Franchisee of the YearWorld Gym Quebec, Canada

Also at the awards banquet, World Gym unveiled its 2016-17 Brand Ambassadors: Joshua Petrecky from World Gym Fayetteville in North Carolina and Geneviève Dubé Carpenter from World Gym Hamilton in Ontario, Canada.  The second annual ambassador search has been an engaging social media and marketing campaign that received thousands of entries from around the globe. As the new ambassadors, Geneviève and Josh will star in a series of videos for World Gym.  Videos from last year’s ambassadors are available on World Gym’s Facebook and YouTube channels.

The World Gym Convention is made possible in part thanks to its sponsors, vendors and exhibitors, including Platinum Sponsor Precor; Gold Sponsors ABC Financial, Matrix Fitness, Freemotion and Lifefitness; Silver Sponsors Hoist and TwinOaks; Bronze Sponsor Umax; and promotional sponsors StarTrac, StairMaster, Nautilus and Schwinn.  Exhibitors included Precor, ABC Financial, Matrix Fitness, Freemotion, LifeFitness, Hoist, Twin Oaks, UMax, Octane Fitness, Total Gym, Star Trac, StairMaster, Nautilus, Schwinn, American Barbell, Avid Fitness, Buck, DirecTV, ecore, EMarketed, Europa, First Credit Services, Horizon Engineering Solutions, Hydro Massage, Jacobs Ladder, Les Mills, LifeAid, Markel, Muscle Up Marketing, mye club TV systems, Smart Fitness, Stages Cycling, Styku Body Scanners, Thermasol, ThinkSafe, The Abs Company, X-Treme World Sport and Yelp.

World Gym will gather again September 6 – 9 next year for the 2017 convention.  More information will be available in the coming months.

For more information on World Gym International, please visit worldgym.com.