World Gym International, the iconic global brand of seriously fun fitness, has announced two executive promotions, restructuring and growing its Los Angeles-based team. Guy Cammilleri has been elevated to Chief Executive Officer and Doug Katona has been appointed to Chief Operations Officer.
Since the Cammilleri family acquired World Gym in 2009, Guy Cammilleri served as the Managing Director. Over the last few years, Cammilleri has led World Gym through the biggest transformation in its 42-year history by strengthening and growing its corporate team, modernizing the brand, adding industry-leading franchisee support systems, opening corporate-owned gyms, cultivating the international business and building operations through strategic investments and acquisitions. As Chief Executive Officer, Cammilleri will continue to lead the brand and the business both in the United States and around the world. Cammilleri’s vision is to more than double its existing gym network worldwide by 2022 and be the fitness authority in every community in which World Gym exists.
“The last 18 months have been the most active in our history because we have stayed focused on our mission to relentlessly convert people from needing to train to wanting to train,” said Guy Cammilleri, CEO of World Gym International. “Our #FitnessTruth mantra, embodied by World Gym Athletics, has enabled us to open and acquire our first two corporate gyms in more than a decade, certify hundreds of World Gym Athletics Coaches around the world, continue our meteoric growth internationally, implement sophisticated marketing, sales and operations systems for our franchisees and invest even further in franchisee support systems to help our gym owners open their first, second, third and tenth location. We will continue to open the best gyms in every market as we expand.”
Cammilleri also named Doug Katona as Chief Operations Officer. Formerly the Senior Vice President of Operations and Director of Training, Katona has been a driving force behind the genesis and implementation of numerous World Gym initiatives including World Gym Athletics, the new signature training program responsible for the dramatic evolution at World Gym in the past 2 years. Katona has helped to create new franchise systems, restructured the franchising agreements in the US, reorganized the corporate team, built a new vendor program and established key industry partnerships. Katona has also lead the management teams of both corporate-owned gyms in the Ingram Park neighborhood of San Antonio, Texas and Oxnard, California to record success for the company. Both of these gyms are realizing impressive growth, and greatly beating industry averages across several key KPIs.
“We’ve spent the last year rebuilding our systems from the ground up so World Gym can lead the industry in growth, profitability and programming,” said Doug Katona, Chief Operations Officer. “Our members love #FitnessTruth and our franchisees are seeing more brand relevance and revenue growth because of it. We sincerely care about our franchisees and work relentlessly to help them grow. I came back into this industry because of the legacy opportunity for World Gym.”
World Gym International will continue to expand its US operations team over the next few months to service its corporate and franchised gyms. For more information on World Gym International, please visit worldgym.com or follow @worldgymglobal and #FitnessTruth on social media.