a man stands in a World Gym wearing a World Gym t-shirt

2019 World Gym International Convention Celebrates the Impossible, the Barbell & the Future

World Gym International, the iconic global brand for bodybuilding and seriously fun fitness, gathered franchisees, coaches, vendors and partners from 9 countries for the 2019 World Gym International Convention in Las Vegas on September 4-7, 2019. The annual gathering was held at the Aria Resort & Casino in Las Vegas with over 200 attendees, including gym owners, coaches and staff from Australia, Brazil, Canada, Egypt, The Cayman Islands, Mexico, Taiwan, The United States and Russia.

“When we all get together, I’m reminded about how we are truly a global family of fitness enthusiasts,” said Guy Cammilleri, CEO of World Gym. “We spent four days training together, sharing our successes, working on challenges as a team, learning from each other and recognizing the great work across our network and all around the planet.”

James Lawrence- the Iron Cowboy

The 2019 World Gym International Convention started on Wednesday with a Keynote Session by James Lawrence, known as the Iron Cowboy. Lawrence is best known for completing the 50-50-50, the greatest feat of human endurance. Lawrence completed 50 Iron Man distances in 50 states in 50 days. Lawrence spoke about how to “Redefine Impossible,” inspiring the team to tackle any challenge one piece at a time.

Following the Keynote, franchisees were given a first look at the 2019 trade show featuring the latest products and services from World Gym Vendors including: Precor, ABC Financial, Matrix, American Barbell, Booty Builder, Club OS, Dymatize, Ecore Athletic, Europa Sports Products, Hex Tanning, Hitachi Capital America, HydroMassage, Hyperice, La Colombe, Muscle Up Marketing, MyZone, Power Life, SOCi, Stages Cycling, UMAX Strength Web.com and X-Treme Activewear.

The Booty Builder was a new vendor at the World Gym Convention Trade Show

On Thursday, the Convention continued with an early morning workout featuring World Gym Athletics: HIIT Camp, followed by a full schedule of educational sessions including “Effective CRM Using Social Media,” led by Jessica Clough and Murray Ash from Padawan Inc., “Fueling Workouts and Nourishing Physical Transformation,” a nutrition focused workshop led by Dr. Rob Wildman, Chief Science Officer at Dymatize, and a franchisee panel and town hall moderated by COO Doug Katona featuring Michal Sanciprian (World Gym Taiwan), Mike Nysten (World Gym Australia), Sammy Chehayeb (World Gym Quebec) and Amr Saber (World Gym Dartmouth).

Coaches compete in rowing intervals during the ROW-IT certification

The afternoon featured the first ever coaching certification for World Gym Athletics: ROW-IT, a 30-minute interval rowing program. Over 75 coaches and franchisees were certified to offer the program at their World Gym locations. The ROW-IT certification, like all World Gym Athletics’ certifications, is ACE and NASM certified. ROW-IT will debut at World Gym locations later this year.

CEO Guy Cammilleri addresses the World Gym Convention

Thursday wrapped up with “Training for a Stronger Future” where CEO Guy Cammilleri and COO Doug Katona, highlighted the company’s growth over the last year, future growth plans, the latest support tools and offerings available for franchisees, and a preview of the latest brand advertising campaign set to debut this month.

Sal Pellegrino from Precor leads a packed seminar

On Friday morning, coaches and athletes trained together for a World Gym Athletics: Performance session, featuring barbell complexes. The barbell is central to the success of World Gym Athletics. The second day of educational sessions included “What is Your Gym Worth?,” a financial analysis by David Hochman, “Getting the Gens to the Gym,” a look at how Millennials and Boomers have different needs at the gym led by Sal Pellegrino from Precor and “Gorilla Marketing: Using Grassroots to Grow Your Membership Base,” with Brian Rosman from Dog and a Duck.

COO Doug Katona leads a World Gym Athletics certification

Later in the day, coaches and franchisees participated in the NASM and ACE credentialed certification for World Gym Athletics: SMASH, a ground-breaking strength and mobility program unlike anything else available today. SMASH will be offered at World Gym locations with World Gym Athletics by the end of the year.

Attendees party at the World Gym Awards Banquet

The convention concluded on Friday evening with the Annual Awards Banquet and Gala, recognizing franchise owners, members, and staff for their achievements over the last year. Highlights from the event included Tommy St-Onge from World Gym St. Jerome in Quebec. St-Onge was recognized as the Most Inspirational Member. A double leg amputee with several other health challenges, Tommy worked with his coach at World Gym to train for and complete an obstacle course, despite not being able to run. You can see more about his inspiring story here:

The full list of honorees included:

Best Social Media MarketingWorld Gym Burpengary (Australia)
Best Overall MarketingWorld Gym Taiwan
Best Rebranding – InternationalWorld Gym Griffintown (Canada)
Best Gym Design & Branding – InternationalWorld Gym Penrith (Australia)
Most Improved Gym – InternationalWorld Gym Dokki (Egypt)
Most Improved Gym – CanadaWorld Gym Kelowna (Canada)
Most Inspirational MemberTommy St-Onge, World Gym St. Jerome (Canada)
Most Inspirational EmployeeDerick Gramling, World Gym Rochester (USA)
Best New Gym – CanadaWorld Gym Dartmouth (Canada)
Best New Gym – InternationalWorld Gym Kee Lung (Taiwan)
Best World Gym Athletics ProgramWorld Gym Ingram Park (USA)
Longevity AwardWorld Gym San Francisco (USA)
Best Australian GymWorld Gym Coomera (Australia)
Best Russian GymWorld Gym Sterlitamak (Russia)
Best Taiwanese GymWorld Gym Taoyuan Guoqian (Taiwan)
Vendor of the YearMatrix
Franchisee of the YearWorld Gym Quebec

Joe Talmadge and World Gym San Francisco celebrate 30 years as a World Gym franchisee

The World Gym Convention is made possible in part thanks to its sponsors, vendors, and exhibitors, including Premier Sponsors Precor, American Barbell, ABC Financial and Matrix Fitness.

Sponsors for the World Gym Convention

World Gym will announce the dates and location for the 2020 International World Gym Convention at worldgymconvention.com in the coming weeks.